Privacy Policy

Welcome to Fishient (https://www.fishient.com) (“we”, “our”, or “us”). We value your privacy and are committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website and make purchases.

This policy complies with the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA).

1. Information We Collect

We collect several types of information, including:

a. Personal Information

When you use our site, we may collect:

• Name
• Email address
• Shipping and billing address
• Phone number
• Payment information (processed securely via third-party processors)
• Account login details (if you create an account)

b. Automatically Collected Information

We automatically collect certain information about your device and usage:

• IP address
• Browser type
• Operating system
• Referring URLs
• Pages visited and time spent
• Cookies and similar tracking technologies 

2. How We Use Your Information

We use the information we collect to:

• Fulfill and manage orders
• Provide customer support
• Personalize your shopping experience
• Send marketing communications (with your consent)
• Analyze usage to improve our services
• Prevent fraudulent activity and secure the site

3. Legal Bases for Processing (GDPR)

Under GDPR, we process your personal data under the following legal bases:

• Consent (e.g., newsletter signup)
• Contractual necessity (e.g., order fulfillment)
• Legal obligation
• Legitimate interests (e.g., analytics and fraud prevention)

4. Your Data Protection Rights (GDPR & CCPA)

You have the following rights:

• Access your personal data
• Correct inaccurate or incomplete data
• Delete your data (“Right to be forgotten”)
• Object or restrict processing
• Data portability
• Opt out of sale of personal data (CCPA)
• Non-discrimination for exercising your rights
• To exercise your rights, contact us at: online@fishient.com

 

5. Cookies and Tracking Technologies

We use cookies and similar technologies to enhance your experience. You can manage your cookie preferences through your browser settings or through our cookie banner.

 

6. Sharing Your Information

We may share your information with:

• Payment processors (e.g., Stripe, PayPal, Payfast)
• Shipping providers
• Marketing platforms (with your consent)
• Analytics providers (e.g., Google Analytics)
• Authorities, when required by law
• We do not sell your personal data.

 

7. Data Retention

We retain personal data only as long as necessary to fulfill the purposes outlined in this policy or as required by law.

 

8. Security

We implement appropriate technical and organizational security measures to protect your data. However, no system is 100% secure.

 

9. International Transfers

Your data may be processed outside of your country, including in the United States. We use standard contractual clauses or other legal mechanisms to safeguard international transfers.

 

10. Children’s Privacy

We do not knowingly collect data from children under 16. If you believe we have collected such data, please contact us immediately.

 

11. Changes to This Policy

We may update this Privacy Policy from time to time. The updated version will be posted here with a new effective date.

 

12. Contact Us

If you have questions or wish to exercise your privacy rights, contact us at:

 

The Fishient Group

Email: online@fishient.com

Physical Address: 

11 Impathle Drive

Pennington

Kwazulu-Natal

South Africa